Only recently established in 2016, GTE Group are a new player in this space and are at a critical juncture in their growth trajectory. Their existing brand positioning and perception did not adequately reflect nor represent the organisation, its capabilities or aspirations.
GTE had defined their vision, mission and values, we built upon these and create a clear brand promise and confident positioning.
We refined with precision the existing logo symbol, pairing it with a more confident, contemporary logotype and created a new tagline ‘Greater Engineering’.
The brand platform is purposely paired back and all elements are structured based upon a grid.
Everything works in concert to confidently encapsulate the brand essence of the company, its people and their vision.
The exercise of re-branding has ensured the whole GTE team are focussed on challenging the norm, striving to have greater technical expertise, greater flexibility, greater collaboration and greater integrity to enable us to deliver on our promise of Greater Engineering.
Even though the brand was re-launched in the middle of a global pandemic, GTE have elevated their brand positioning, securing several large new projects and realising significant growth. What a great result!