MMS / New Brand.

Creating a brand everybody digs...

Introducing Mineral Mining Services, a new player in the mining industry providing turn-key contract mining services to established and start-up mines in Western Australia. Established in 2023, the company's rapid growth and expansion called for a brand that would reflect its capabilities.


To quickly develop a strong and memorable brand that would position MMS as a major contender in the mining industry. This included the development of compelling copy, a fully-fleshed out website communicating their capability, signage to stand out in the red dirt of mine sites and professional photography to capture their projects.


Working closely with MMS, Axiom developed a brand that conveyed confidence, capability, scale and innovation, positioning them as a large-scale, experienced contract mining operator. The identity drew inspiration from the red dirt of the mine sites, the ‘Caterpillar yellow’ of their equipment and the tyre tracks left by their heavy machinery, creating a forward-facing brand that is both distinctive and memorable.


MMS has made a striking entrance with a brand identity that stands out effortlessly on both excavators and business cards. Despite being in the early stages of their brand launch, MMS has secured a significant contract for open pit mining services with Karora Resources at the Higginsville Operation. This accomplishment serves as a testament to MMS's agility and capability, and Axiom's exceptional ability to deliver an impactful brand that enables companies to quickly establish their market position.

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